Associations

British Soft Drinks Association (BSDA)

British Soft Drinks Association (BSDA)

www.britishsoftdrinks.com

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.
BSDA plays a significant role in today's industry.

• Influencing government
• Communicating with the media
• Promoting sustainability
• Enhancing sector skills and competitiveness

BSDA is the voice of the soft drinks industry
The British Soft Drinks Association represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled waters. BSDA is an independent organisation with offices in central London, employing a full time staff. Membership at present includes around 90% of the manufacturers of Britain's soft drinks.
Our principle activity is to represent the interests of the soft drinks industry both at UK and European level, ensuring that the industry's perspective is always considered and the impact of regulations is fully understood.
The lobbying activities of BSDA include the development and maintenance of links with MPs in Westminster as well as the governments in Scotland and Wales. We also work closely with our sister organisations in Europe, AIJN (European Fruit Juice Association), UNESDA (European Beverage Association) and EFBW (European Federation of Bottled Waters) to ensure that the UK soft drinks industry's views are heard in Brussels and Strasbourg.

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