Home :: News :: Recruitment

Warburtons invests £3m in dedicated gluten free plant

Warburtons has pumped more than £3m into building a dedicated facility at its Newcastle bakery to support the launch of a new eight-strong range of gluten-free products.

The new lines, launching in mid-January, include 400g white and brown loaves (RSP £2.49), 600g white and brown loaves (£2.89), white and brown sub rolls (£1.99, three-pack), teacakes (£2.19, four-pack) and crumpets (£2.19, four-pack).

Commercial development director Jason Uttley said: "We received a large number of calls from consumers asking us for a gluten-free Warburtons product.

"As well as being an exciting diversification for the brand, the launch of the gluten-free range offers a great opportunity to bring the Warburtons brand to new consumers."

The products will go head to head with the Genius gluten-free brand, which is now worth £10m at retail level according to manufacturer United Central Bakeries.

• Read more like this..

---

Client List